Black Label

Roll Weight: 1.75 lbs

Black Label

Butch Black Label is a high performance premium diet for maximum energy, strength and vitality.
It is a delicious blend of fresh New Zealand beef, lamb, chicken and vegetables lightly cooked then enriched with Omega-3 and Kelp.

Nutritionally Complete for Puppy / Adult / Senior
Butch Black Label is scientifically formulated with all the vitamins and minerals needed to keep your dog healthy and vibrant regardless of age.

Enriched with Kelp

Kelp is one of nature’s richest sources of vitamins and minerals and is excellent for the digestive system. It promotes a shiny coat, hair growth and helps clear up dry skin and skin disorders.

Omega-3 and Omega-6

Both are essential for the development and function of the brain, immune system, reproductive tissue, retina and skin. Butch Black Label is enriched with Kelp and Omega-3 and naturally contains the correct level of Omega-6.

All Life Stages

Butch Label rolls are nutritionally complete for all life stages - Growth, Adult, Pregnant, Senior.

Feeding Guide

DOG SIZE 2kg/4.4lbs 5kg/11lbs 10kg/22lbs 20kg/44lbs 30kg/61lbs
Amount  180g/6oz 350g/12oz 620g/22oz 1000g/35oz 1400g/49oz
Kcal/Day 225 425 700 1200 1600
This is intended as a guide only, individual needs may vary depending on age, activity level, breed etc...Black Label can be fed as the sole diet for dogs of any age.

Puppies: Feed 3-4 times per day. Remove uneaten food in 10-20 minutes.

Pregnant Dog: Increase her food 15% weekly from the 5th week.

Nursing: Keep Butch Black Label and fresh water available at all times

Allergen Guide

No Sugar, No Wheat, No Gluten, No Yeast, No Artificial Flavours, Low Salt


Instructions for Handling and Serving

Black Label chilled pet rolls need to be kept in the fridge. To determine the correct amount to feed your pet, refer to the Daily Serving Guide on the side of your Black Label roll. Slice off the correct size portion and remove the slip of plastic packaging covering the roll. Cut the roll into slices and then into smaller squares and serve. Place the remainder of your roll in the fridge (with a Fresh Cap over the end if you wish). Once opened your Black Label roll will stay fresh in the fridge for 7-10 days.

Switching to Black Label

As with any change to your pets diet it is recommended that you change gradually over a few days. Mix your Black Label roll with your pets previous diet increasing the proportion each day.

Your Black Label roll is formulated to be fed as your pets sole diet.

Lightly Cooked

Black Label rolls are lightly cooked between 80-98 Degrees Celsius for not less than 15 minutes. This not only ensures the safety of the meat but as it is cooked for only a short time it maintains the integrity of the nutrients.

Made of New Zealand Meat

Our selection of fresh beef, lamb and chicken is collected from MPI licensed establishments daily and is processed within hours. Our factory is licensed by MPI, whose officer's frequent visits ensure all preparation, cooking, processing, packing and procedures meet their exacting requirements.


Happier, more energy, greater enjoyment from meal time, better smelling breath and coat, new lease on life, marked improvement with skin conditions, clean and pleasant to feed. These are just a few of the comments we frequently get from our customers.